How We Helped Plasteline Publishing Reach a Global Audience

Plasteline Publishing is a record label and publishing house based in Athens, Greece. They specialize in house and techno music and have been producing and distributing quality tracks since 2006. Plasteline Publishing has a loyal fan base in Greece and Europe, but they wanted to expand their reach and market their brand-new services and products to the music industry worldwide.

That’s where we came in. We are a digital services agency that helps creative businesses grow their online presence and connect with their target audience. We have extensive experience in the music industry and we know how to create engaging and effective campaigns that showcase the unique value proposition of our clients.

We started by conducting a thorough analysis of Plasteline Publishing’s current situation, goals, challenges, and opportunities. We identified their strengths, weaknesses, opportunities, and threats (SWOT) and developed a customized strategy that aligned with their vision and budget.

Our strategy included the following elements:

  • A complete redesign of their website, making it more user-friendly, responsive, and optimized for search engines and social media platforms.
  • A content marketing plan that involved creating and distributing relevant, valuable, and consistent content across various channels, such as blogs, podcasts, newsletters, videos, and social media posts.
  • A social media marketing plan that involved creating and managing profiles on Facebook, Instagram, Twitter, YouTube, SoundCloud, Spotify, and Bandcamp, as well as engaging with fans and influencers, running contests and giveaways, and promoting their events and releases.
  • An email marketing plan that involved building and segmenting their email list, designing and sending newsletters, and tracking and analyzing their performance.
  • An influencer marketing plan that involved identifying and reaching out to key influencers in the house and techno music scene, such as DJs, producers, bloggers, podcasters, journalists, and radio hosts, and offering them exclusive access to Plasteline Publishing’s products and services.
  • An online advertising plan that involved creating and running targeted ads on Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Spotify Ads, and SoundCloud Ads, as well as tracking and optimizing their results.

The results were impressive. Within six months of working with us, Plasteline Publishing achieved the following outcomes:

  • Their website traffic increased by 300%, with visitors from over 50 countries.
  • Their content reached over 1 million people across various platforms, generating over 100k likes, comments, shares, views, listens, downloads, and subscriptions.
  • Their social media followers increased by 500%, with high levels of engagement and loyalty.
  • Their email list grew by 400%, with an average open rate of 25% and a click-through rate of 15%.
  • Their influencer network expanded by 200%, with over 50 collaborations resulting in positive reviews, recommendations, referrals, and exposure.
  • Their online sales increased by 400%, with customers from over 30 countries.
  • Their brand awareness increased by 500%, with mentions in major media outlets such as Resident Advisor, Mixmag, DJ Mag, Electronic Beats, XLR8R, Boiler Room, and Beatport News.

We are proud of the work we did for Plasteline Publishing and we are happy to see them succeed in the global music industry. We continue to support them with ongoing maintenance and optimization of their digital marketing campaigns. If you are interested in learning more about Plasteline Publishing’s products and services or want to listen to some of their amazing tracks visit their website at or follow them on social media @plstln.

If you are a creative business looking for a digital services agency that can help you grow your online presence and connect with your target audience contact us today for a free consultation. We would love to hear from you!