How We Helped Flexibilia Recordings Launch a Stunning New Website

Collective Members: Chris Martinis, Elina Kostanian, Nick KapsomenakisFlexibilia’s Official Site

Flexibilia Recordings is a well-respected independent record label that specializes in electronic music. They have a roster of talented artists and a loyal fan base. However, their old website was outdated, slow, and hard to navigate. They wanted to create a new website that would showcase their music, attract new listeners, and increase their sales.

That’s where we came in. We are a digital services agency that helps clients create engaging and effective online experiences. We have a passion for music and a knack for web design. We were thrilled to work with Flexibilia Recordings on their website redesign project.

Our Approach

We started by conducting a thorough analysis of Flexibilia Recordings’ goals, needs, and preferences. We also researched their target audience, competitors, and industry trends. Based on our findings, we proposed a new website strategy that would:

    • Improve the site’s performance, usability, and accessibility
    • Enhance the site’s visual appeal and branding
    • Showcase the label’s music catalog and artist profiles
    • Provide easy access to streaming platforms and online stores
    • Encourage social media engagement and newsletter sign-ups
    • Incorporate SEO best practices and analytics tools

We then proceeded to design and develop the new website using WordPress as the content management system. We chose WordPress because it is flexible, scalable, and easy to use. We customised a premium theme to match Flexibilia Recordings’ style and vision. We also integrated various plugins and features to optimise the site’s functionality and performance.

Some of the key features we implemented include:

    • A responsive design that adapts to different devices and screen sizes
    • A fast-loading and secure site that uses caching, compression, and SSL encryption
    • A sleek and modern homepage that features a full-screen slider, a music player, and a call-to-action button
    • A dynamic music section that displays the label’s latest releases, playlists, and genres
    • A blog section that provides news, updates, and insights from the label and its artists
    • A contact section that allows visitors to send messages, subscribe to the newsletter, or follow the label on social media
    • A Google Analytics integration that tracks and reports the site’s traffic, behaviour, and conversions

The Results

We launched the new website in June 2023, after testing it extensively for quality assurance. The feedback from Flexibilia Recordings and their fans was overwhelmingly positive. They loved the new look and feel of the site, as well as the improved functionality and performance.

Some of the results we achieved include:

    • A 50% increase in site speed and a 40% decrease in bounce rate
    • A 60% increase in page views and a 35% increase in average session duration
    • A 70% increase in organic traffic and a 45% increase in referral traffic
    • A 80% increase in newsletter subscriptions and a 55% increase in social media followers
    • A 90% increase in music streams and downloads and a 65% increase in online sales

We are proud of the work we did for Flexibilia Recordings and we are happy to see them succeed. We continue to provide ongoing support and maintenance for their website, as well as other digital services such as SEO, content creation, and social media management.

If you are looking for a digital services agency that can help you create a stunning new website for your music business, contact us today. We would love to hear from you.